Official brand assets

Hulp Brand Kit

Logos, app icons, social preview artwork and colour values for internal decks, press, partner integrations and co-marketing.

Download full kit View colours

Logo files

Use the HULP wordmark exactly as supplied.

Use the primary logo on light backgrounds and the white logo on dark or image backgrounds.

Primary logo

Blue wordmark with blue accent triangle for light backgrounds.

SVG PNG

White logo

White wordmark with blue accent triangle for dark backgrounds.

SVG PNG

Digital assets

Icons and social images.

Ready-to-use files for app surfaces, browser tabs, saved shortcuts and link previews.

App icon

Full-bleed HULP icon in 512px and 192px PNG formats.

SVG 512 PNG 192 PNG

Social preview

1200x630 JPG for Open Graph, press previews and partner decks.

JPG

Favicon

Browser favicon file with 16px and 32px entries.

ICO

Colour codes

Core Hulp palette.

Use the primary blue for the wordmark, the accent blue for the triangle and interactive highlights, and the ink/canvas colours for product surfaces.

Hulp primary #004772 Logo letters, primary brand surfaces

Accent blue #43B0F1 Logo triangle, highlights

Ink #0A2030 Primary text

Secondary ink #39556A Body text and captions

Light canvas #F5F8FB Light backgrounds

Dark canvas #08171F Dark mode backgrounds

Download CSS variables Download JSON

Usage notes

Keep the mark simple.

Use the supplied SVG when possible. Keep generous clearspace around the logo, use the blue mark on light backgrounds, and use the white mark on dark backgrounds.

Do not stretch, recolour, outline, add effects, crop, or rebuild the HULP letters as live text. Do not use the older lowercase wordmark.

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